tl;dr

  • UX Lead for UX Researchers and Product Designers
  • Responsible for people, way of working and vision of the design team
  • Advising designers, product owners and business on product vision, way of working, strategy and the Double Diamond process
  • Quickly setup a team consisting of 5 FTE Product Design for web and app, 1 FTE Product Design (a.i.) for internal tools and 3 UX Research (1 FTE a.i.)
  • Ensured Discovery and Define phases became a part of the portfolio management process
  • Filled in as designer and PO for a "re-polish" project of one of the brands for both web and app. Went live in time.
  • Lead a rebranding of another brand
Miro board zoomed out to illustrate
How to polish a brand (setup done by one of our designers)

Lessons learned

  • Slow down to speed up
  • Leading communication on projects with multiple stakeholders with lots of opinions
Two screenshots showing the differences before and after the re-polish project
Re-polish of brand. Left: Before. Right: After

More information

Due to contractual obligations I'm not at liberty to divulge all the information regarding my work at Sunweb Group publicly.

Feel free to contact me for more.