As UX Lead I was responsible for setting up a whole new design team and introducing the company to the Double Diamond process. Furthermore, I also lead some projects for repositioning brands, identifying painpoints and setting up A/B tests.

tl;dr

  • UX Lead for UX Researchers and Product Designers (team of 9)
  • Responsible for people, way of working and vision of the design team
  • Advising designers, product owners and business on product vision, way of working, strategy and the Double Diamond process
  • Quickly setup a team consisting of 5 FTE Product Design for web and app, 1 FTE Product Design (a.i.) for internal tools and 3 UX Research (1 FTE a.i.)
  • Ensured Discovery and Define phases became a part of the portfolio management process
  • Filled in as designer and PO for a "re-polish" project of one of the brands for both web and app.
  • Lead a rebranding of another brand

Lessons learned

  • How to lead communication on projects with multiple stakeholders with lots of opinions.
Miro board zoomed out to illustrate
How to polish a brand (setup done by one of our designers)
Two screenshots showing the differences before and after the re-polish project
Re-polish of brand. Left: Before. Right: After

More information

Due to contractual obligations I'm not at liberty to divulge all the information regarding my work at Sunweb Group publicly.

Feel free to contact me for more.