📣 The time has come! I’m going rogue as a freelance designer/researcher.

With over 15 years of experience, you can expect me to deliver on all the stuff ChatGPT comes up with when you ask it to write a job description for a design role.

But here’s a list of areas where I, personally, can add even more value.

✅ Supporting all stakeholders in identifying and building what your users need. As much as it may seem like “IT vs. Business”, I can help to make it feel like “IT, Business and our customers”.

✅ Designing user friendly solutions for your customers’ problems, and i will happily kill my darlings if need be. I don’t test my work to see if it works, I test to see what doesn’t work. So that we can learn and iteratively adapt towards the best possible experience for the customer.

✅ Creating a balanced product roadmap based on insights from your users and wishes you yourself might have. I am aware that you too have wishes for your product and sometimes need an inquisitive person who’s ready to listen and assist.

✅ Leading the entire decision making process from “discovery” all the way through “define, ideate and test”. Without a discovery and define phase, your ideation will take significantly longer due to a lack of a clear problem statement. And as much as i love to jump into ideation, I believe everyone should at least be aware of the risks that need to be accepted before doing so.

So if you need someone that can help bridge that gap between your vision and the current state of the product. Someone that can coach teams to think about and measure added value for both customers and your company. Or if you just need an interim lead for an existing or new design team/project, then feel free to reach out to me. I’d love to talk.

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My portfolio is in progress, but here's a quick glance.